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Effective and Ethical Marketing for Mental Health Professionals
Donald J. Franklin, Ph.D.
Estimated publication date is December 2005 - January 2006
Once we have established a publication date, you will be able to order the book through this website. You can read an overview of the book below, as well as Table of Contents.
Introduction
This book was written to help all mental health professionals and human services professionals in independent practice who want to learn how to market their practice ethically and effectively. These marketing concepts apply equally well to psychologists, social workers, family therapists, hypnotherapists, counselors, and executive coaches. Whether you primarily provide mental health services, or other psychologically based services to individuals, couples, groups or organizations, you should find this marketing approach helpful. While most human services professionals are solo practitioners, these concepts are likely to be even more effective in a group practice, especially if the group is composed of a diverse group of professionals. I realize that professional practices vary considerably from one professional to another, from one section of the country to another, and between the various professional groups who provide psychological services. The business and marketing concepts reviewed here should work equally well in any professional practice, and in any socioeconomic area.
Contents
Introduction
Internal Personality Factors that Interfere with Effective Marketing
External Factors that Affect Mental Health Marketing
Overcoming Your Irrational Beliefs About Marketing
Basic Marketing Concepts
Basic Business Concepts for Marketing
Constructing a Business Plan and a Marketing Plan
Market Analysis and Market Research
An Overview of Marketing Tools and Techniques
Marketing Tools - Your Practice Website
Marketing Tools - Practice Brochures
Marketing Tools - Listing Your Practice in Directories
Marketing Tools - Newsletters
Marketing Strategies
A Sample Marketing Plan for Managed Care
A Sample Marketing Plan Outside of Managed Care
Why specialize?
Glossary
Resources
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